Spring H2O, a well-established and renowned name in the professional salon (B2B) skincare segment, partnered with Altreo Brand Works to successfully navigate its transition into the high-growth Direct-to-Consumer (D2C) market. To attract and engage the retail consumer base, Altreo focused on high-impact Product Packaging design for its premium serum and perfume lines. The resulting packaging strategy was developed to maintain the brand’s professional authority while injecting the modern aesthetic and shelf-appeal necessary for a successful consumer-facing launch, clearly communicating quality and differentiation in a crowded marketplace.
