Rayz, a focused Indian D2C brand in the cosmetics industry, sought Altreo Brand Works to establish a unique and appealing visual presence for its product line, which is specifically formulated to be Indian skin tone friendly for the 16–30 age group. Altreo delivered strategic Product Packaging design, creating an aesthetic that was distinct yet resonated deeply with the target demographic. This design work was crucial in ensuring Rayz stood out on the competitive digital shelf, clearly communicating the brand’s quality and specialized offering through thoughtful and engaging visual presentation.
